march 09

Clayton Creative was approached earlier this year by the United Nations in Paris to design a series of 10 White Papers to complement the 3rd UN World Water Development Report, which was presented at the 5th World Water Forum, in Istanbul in March. The papers were each directed towards specific audiences such as cabinet ministers, parliamentarians, mayors, the business community, NGO's and religious leaders to give advice on how each sector might better deal with the specific water issues that face them.

This was Clayton Creative's first experience of a 'virtual' client. Initial contact was made via the website and all subsequent communication was via email.

Says Claire Clayton, Clayton Creative's marketing director: "This is the first time we have ever been contacted by email and then gone on to undertake and complete work over a period of months, without actually coming face to face with our client. The whole project went remarkably smoothly from receiving the initial brief to uploading files to a server in Istanbul so that the papers could be printed just prior to the World Water Forum. The client was delighted with the process. In addition, the whole project was an incredibly humbling experience as it really made us think just how lucky we are to simply turn on a tap and have fresh, safe drinking water at our fingertips."