december 09

When Tokyo based Paul Hitchens decided to take his 'after dark' DJing hobby a bit more seriously, he asked Clayton Creative to help him develop his brand. Primarily aimed at the ex pat community who love to party hard as an antidote to the stresses of living the corporate lifestyle, DJ Hichi, with his self styled mix of techno, house and retro, is also proving to be a hit with the young Japanese business community in Tokyo too, also famed for their love of partying!

Says Paul: "Clayton Creative came up with three great ideas - all of which I loved to the extent that I can envisage them being incorporated into the DJ Hichi look once the brand is firmly established. For now, the one I have chosen to set up with is, I think, the strongest visually and will capture the attention of both the Japanese in Tokyo as well as the ex pat community out here. I am feeling extremely excited about my new venture!"